Research indicates that after making important decisions that involve choosing between equally attractive alternatives,we
A)experience very little cognitive dissonance once the choice is made.
B)reduce dissonance by trying to think about something else.
C)reduce dissonance by downgrading the rejected alternative.
D)reduce dissonance by verbalizing the weaknesses of the chosen alternative.

Question

Quizplus · Accepted Answer

Research has shown that individuals tend to reduce dissonance by downgrading the rejected alternative after making decisions that involve choosing between equally attractive alternatives. This helps to justify the chosen alternative and reduce uncomfortable feelings of cognitive dissonance.

Research Indicates That After Making Important Decisions That Involve Choosing