The attitudes-follow-behaviour effect is greatest when
A)there is insufficient justification for the behaviour.
B)there is overjustification for the behaviour.
C)there is no choice over the behaviour.
D)there are others engaged in the same behaviour.

Question

Quizplus · Accepted Answer

The attitudes-follow-behaviour effect refers to the phenomenon of how people tend to align their beliefs and attitudes with their behaviors. This effect is greatest when there is insufficient justification for the behavior, meaning that the behavior does not align with the person's prior beliefs or attitudes. This creates cognitive dissonance, which is uncomfortable, and so the person changes their beliefs or attitudes to match their behavior in order to reduce the dissonance. Therefore, choice A is the best answer.

The Attitudes-Follow-Behaviour Effect Is Greatest When