The magnitude of the felt dissonance is greater when
A) there is insufficient justification for the behaviour.
B) there is overjustification for the behaviour.
C) there is no choice over the behaviour.
D) there are others engaged in the same behaviour.

Question

Quizplus · Accepted Answer

When there is insufficient justification for the behaviour, individuals experience cognitive dissonance as their behaviour conflicts with their attitudes or values. This dissonance is greater when there is no sufficient justification for the behaviour, making option A the correct answer. Overjustification (B) may decrease the motivation for the behaviour, but it doesn't necessarily increase dissonance. Lack of choice (C) can lead to dissonance, but not necessarily greater dissonance than having a choice. Finally, the presence of others engaged in the same behaviour (D) may actually reduce dissonance through social validation.

The Magnitude of the Felt Dissonance Is Greater When