You see a person lying in the street in apparent discomfort. Unsure of whether he needs help, you observe that while other people notice him, no one else stops to offer help. Because no one else stops, you conclude that he must not need help but is probably only drunk. Your decision shows the effects of

Question

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This decision shows the effects of informational social influence, which occurs when we look to others for guidance on how to behave in ambiguous situations. Since no one else is offering help and the person appears to be in distress, the assumption is made that the person is drunk and not in need of assistance. This decision is based on the information (or lack thereof) provided by the behavior of others.

You See a Person Lying in the Street in Apparent