Match the term with its definition.Not all terms will be used.
a.marketing research
b.market segmentation
c.multi-segment strategy
d.primary data
e.production-oriented philosophy
f.sales forecast
g.sales-oriented philosophy
h.secondary data
-New market information that is gathered by the firm conducing the research.
Correct Answer:
Verified
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Q120: Match the term with its definition.
-The basic
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