The individual processes that give meaning to the stimuli confronting consumers are
A)a motivation.
B)a perception.
C)an attitude.
D)a cognition.

Question

​The individual processes that give meaning to the stimuli confronting consumers are
A)a motivation.
B)a perception.
C)an attitude.
D)a cognition.

Quizplus · Accepted Answer

Perception is the process by which the brain organizes and interprets sensory information to give meaning to the stimuli. Motivation refers to the driving forces that compel consumers to take action, attitudes are evaluative judgments about objects, people or events, and cognition refers to mental processing that includes knowledge, beliefs, and thoughts.

​The Individual Processes That Give Meaning to the Stimuli Confronting

The Individual Processes That Give Meaning to the Stimuli Confronting