There are four possible global marketing strategies, one of which is a mixed strategy, which involves offering ________.

Question

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The mixed strategy involves offering a standardized product (to maximize economies of scale) but with a customized message (to appeal to local cultural and language differences). Option A best describes this mixed strategy. Option B is not a mixed strategy as it describes only a customized pricing scheme and a standardized message. Option C describes a standardized global approach, while option D is a localized approach. Option E describes a standardized product with a standardized pricing scheme, which is not a mixed strategy.

There Are Four Possible Global Marketing Strategies, One of Which