Curt has no connection with Harvard University,but he has a new line of computer software that he would like to market to university students and faculty under the name of "Harvard Software." In this case:
A) Curt may,most likely,register the name "Harvard Software" under the Lanham Act.
B) Curt may,most likely,be able to copyright the name "Harvard Software" under the Copyright Act.
C) it is unlikely that Curt will be able to register the name "Harvard Software," because it falsely suggests a connection to an institution.
D) it is unlikely that Curt will be able to register the name "Harvard Software," because it has not yet been market tested to see if the name confuses consumers.

Question

Quizplus · Accepted Answer

Curt cannot register the name "Harvard Software" under the Lanham Act because it falsely suggests a connection to an institution with which he has no affiliation. Trademark law protects against consumer confusion and false associations, and using "Harvard" in the name may mislead consumers into thinking the software is endorsed or affiliated with Harvard University.

Curt Has No Connection with Harvard University,but He Has a New