The degree of reference group influence on purchase decisions is higher for shaving cream than it is for an expensive watch.

Name: The degree of reference group influence on purchase decisions is higher for shaving cream than it is for an expensive watch.
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

Reference group influence is typically stronger for products that are visible and have a social or status component, like an expensive watch, compared to everyday items like shaving cream.

The Degree of Reference Group Influence on Purchase Decisions Is