The ________________ method of measuring opinion leadership employs a self-administered questionnaire that requires respondents to evaluate the extent to which they have provided others with information about a product category or brand.
A) heuristic
B) key informant
C) self-designated
D) sociometric
E) challenge

Question

Quizplus · Accepted Answer

The self-designated method of measuring opinion leadership involves respondents self-administering a questionnaire that asks them about the extent to which they have provided others with information about a product category or brand. This method relies on individuals' self-assessment of their own degree of opinion leadership.

The ________________ Method of Measuring Opinion Leadership Employs a Self-Administered