The key characteristic of the influence associated with opinion leadership is that ________.
A) it is interpersonal and formal and takes place between two or more people, none of whom represents a commercial selling source that would gain directly from the sale of something
B) it is impersonal and informal and takes place between two or more people, none of whom represents a commercial selling source that would gain directly from the sale of something
C) it is interpersonal and informal and takes place between two or more people, none of whom represents a commercial selling source that would gain directly from the sale of something
D) it is impersonal and formal and takes place between two or more people, none of whom represents a commercial selling source that would gain directly from the sale of something
E) it is interpersonal and informal and takes place between two or more people, one of whom represents a commercial selling source that would gain directly from the sale of something

Question

Quizplus · Accepted Answer

The key characteristic of the influence associated with opinion leadership is that it is interpersonal (meaning it occurs between individuals) and informal (meaning it is not structured or formalized), and it occurs among individuals none of whom represents a commercial selling source that would benefit directly from the sale of something. This describes the natural, peer-to-peer influence that opinion leaders have within their networks.

The Key Characteristic of the Influence Associated with Opinion Leadership