The ________ is designed to capture the individual's attitude toward acting with respect to an object rather than the attitude toward the object itself.
A) theory of reasoned action model
B) trying-to-consume model
C) attitude-toward-object model
D) attitude-toward-behavior model
E) attitude-toward-the-ad model

Question

Quizplus · Accepted Answer

The attitude-toward-behavior model focuses on an individual's attitude towards the behavior of acting with respect to an object, rather than their attitude towards the object itself. This distinguishes it from models that assess attitudes towards the object or the ad related to the object.

The ________ Is Designed to Capture the Individual's Attitude Toward