A research program was conducted to understand the effects of two slogans created for a health care program.It was found that the number of people who registered for the program with the slogan "Saves 600 out of 1000 lives" were much higher than the number of people who registered for the program with the slogan "400 out of 1000 people lose their lives." This scenario exemplifies a psychological phenomenon called:
A)debriefing.
B)confirmation bias.
C)hindsight bias.
D)framing.

Question

Quizplus · Accepted Answer

This scenario exemplifies the psychological phenomenon called framing, which refers to the way in which information is presented or framed in order to influence people's decisions and judgments. In this case, the two slogans present the same information about the program but frame it in different ways, highlighting either the potential lives saved or the lives lost. The first slogan presents a positive frame, emphasizing the lives that could be saved, while the second slogan presents a negative frame, emphasizing the lives that could be lost. The difference in registration rates suggests that the positive frame was more effective in motivating people to register for the program.

A Research Program Was Conducted to Understand the Effects of Two