Although he had made a promise to himself to not smoke,Tom gave into peer pressure at a party and smoked because he did not want to be rejected by the others.Tom's conformity is a result of:
A)impact bias.
B)collective narcissism.
C)normative influence.
D)informational influence.

Question

Quizplus · Accepted Answer

Normative influence is the desire to fit in and gain approval and acceptance from a social group. In this scenario, Tom gave into peer pressure because he did not want to be rejected by others, indicating the influence of normative social influence.

Although He Had Made a Promise to Himself to Not