In comparison to the peripheral route to persuasion,the central route to persuasion is ________.
A)automatic
B)more implicit
C)reflective
D)non-explicit

Question

Quizplus · Accepted Answer

The central route to persuasion involves a thoughtful and reflective evaluation of the persuasive message, whereas the peripheral route is more automatic and relies on cues that are not directly related to the message content. Therefore, choice C, "reflective," is the best option. Choices A, B, and D are incorrect because they do not accurately describe the central route to persuasion.

In Comparison to the Peripheral Route to Persuasion,the Central Route