In the context of the elements of persuasion,other things being equal,information presented first usually has the most influence.This is known as ________.
A)the recency effect
B)the primacy effect
C)the foot-in-the-door phenomenon
D)the door-in-the-face technique

Question

Quizplus · Accepted Answer

The primacy effect refers to the phenomenon where information presented first has the most influence on someone's decision or attitude when compared to information presented later, all other things being equal. This is because the first information is more easily remembered and accessed in memory than the later information.

In the Context of the Elements of Persuasion,other Things Being