Suzy is interested in purchasing a DVD player and is overwhelmed by different models available at a local electronics store.She decides to purchase a shiny,metallic model as it is the best-looking one in the store.Suzy has been persuaded to purchase this particular DVD player because of the ________ route to persuasion.
A)peripheral
B)central
C)logical
D)factual

Question

Quizplus · Accepted Answer

Suzy has been persuaded by the peripheral route to persuasion because she was swayed by the appearance of the DVD player rather than its actual performance or features.

Suzy Is Interested in Purchasing a DVD Player and Is