Sally is interested in purchasing a DVD player and is overwhelmed by different DVD player models available at a local electronics store.She decides to consult a magazine devoted to reviewing home electronics.After reading a number of articles stating the pros and cons of each model,she decides on a DVD player.Sally has been persuaded to purchase this particular DVD player because of the ________ route to persuasion.
A)peripheral
B)central
C)logical
D)partial

Question

Quizplus · Accepted Answer

The central route to persuasion involves the use of logical arguments and facts to convince someone to adopt a certain attitude or behavior. In this case, Sally read articles that presented the pros and cons of each DVD player, which allowed her to weigh the options and make an informed decision. This is an example of central route persuasion.

Sally Is Interested in Purchasing a DVD Player and Is