________ refers to consumers' perceptions of all the components of products, services and brands, and to how consumers evaluate the quality of marketers' offerings.
A) First impressions
B) Consumers' stereotypes
C) Consumers' imagery
D) Symbolic features
E) Symbolic attributes

Question

Quizplus · Accepted Answer

Consumers' imagery refers to their mental pictures or perceptions of products, services, and brands. It includes various aspects of a product, such as packaging, design, and advertising, that contribute to the overall perception of quality. Consumers' imagery is an important factor in shaping consumer behavior and can influence purchasing decisions.

________ Refers to Consumers' Perceptions of All the Components of Products