The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.Which of the following will be a good frame for drawing a sample?
A)telephone directory
B)voting registry
C)the list of customers who returned the registration card
D)a list of potential customers purchased from a database marketing company

Question

Quizplus · Accepted Answer

The list of customers who returned the registration card is the best choice for drawing a sample because this list includes only customers who have already purchased a Blu-ray player from the company, making them the most relevant population for the study. Additionally, these customers have already expressed some level of engagement with the company by returning the registration card, which may make them more likely to respond to a survey about their satisfaction with the product. The other options (telephone directory, voting registry, list of potential customers purchased from a database marketing company) are not as relevant or targeted to the population of interest.

The Manager of the Customer Service Division of a Major