When Fage Yogurt emphasizes its yogurt's thickness, which two positioning strategies was it using?
A) key attribute and premier position
B) premier position and umbrella positioning
C) un-owned position and umbrella positioning
D) key attribute and un-owned position
E) key attribute and umbrella positioning

Question

Quizplus · Accepted Answer

Fage Yogurt's emphasis on thickness highlights a key attribute of the product, and by focusing on this unique feature, it occupies an un-owned position in the market, differentiating itself from competitors.

When Fage Yogurt Emphasizes Its Yogurt's Thickness, Which Two Positioning