Which of the following is NOT one of the uses of perceptual maps?
A) Show marketers how consumers perceive their brand in relation to the competition.
B) Show consumers how they should perceive a marketer's brand in relation to the competition.
C) Allow marketers to determine the direction for altering undesirable consumer perceptions of a marketer's brand.
D) Allow marketers to find gaps, in the form of "un-owned" perceptual positions, that represent opportunities for new brands or products.
E) All of the above are uses of perceptual maps.

Question

Quizplus · Accepted Answer

Perceptual maps are not used to show consumers how they should perceive a marketer's brand in relation to the competition. Rather, they are used to help marketers understand how consumers currently perceive their brand and to identify opportunities for improving or differentiating their positioning.

Which of the Following Is NOT One of the Uses