Beyond flavor and the presence or absence of sugar, Nicorette offers a gum that will whiten your teeth while satisfying your nicotine craving and helping you quit smoking. This gum has been positioned on the basis of ________.
A) demographic segmentation
B) family life cycle segmentation
C) psychographic segmentation
D) mass marketing
E) benefit segmentation

Question

Quizplus · Accepted Answer

The gum is positioned based on the specific benefits it offers (nicotine satisfaction, help with quitting smoking, and teeth whitening), which is characteristic of benefit segmentation. Benefit segmentation focuses on the advantages or positive outcomes that consumers seek from a product.

Beyond Flavor and the Presence or Absence of Sugar, Nicorette