Rosetta Car Rental exercises ________ when it stocks more convertible cars in California than in New York.
A) demographic segmentation
B) geographic segmentation
C) sociocultural segmentation
D) psychographic segmentation
E) usage-situation segmentation

Question

Quizplus · Accepted Answer

Rosetta Car Rental is practicing geographic segmentation by allocating its resources (convertible cars) based on the location's characteristics (California vs. New York), likely due to differences in climate and customer preferences related to those geographic areas.

Rosetta Car Rental Exercises ________ When It Stocks More Convertible