In the VALS typology, Thinkers are motivated by ideals and tend to have high resources. They tend to be well educated and actively seek out information in the decision-making process. This segment tends to prefer ________.
A) familiar products and established brands
B) value over luxury, and tend to buy basic products
C) products that offer durability, functionality, and value
D) products that reflect cultivated tastes for upscale niche products and services
E) premium products that demonstrate success to their peers

Question

Quizplus · Accepted Answer

Thinkers are motivated by ideals and are generally well-informed about their purchases. They value functionality and durability over luxury, and they prefer to make informed purchasing decisions. Therefore, they are likely to prefer products that offer value, durability, and functionality.

In the VALS Typology, Thinkers Are Motivated by Ideals and Tend