Lifestyles, also known as ________, consist of activities, interests, and opinions.
A) psychographics
B) demographics
C) geodemographics
D) personality traits
E) benefit segmentation

Question

Quizplus · Accepted Answer

Psychographics refers to the study of personality, values, opinions, attitudes, interests, and lifestyles. It goes beyond basic demographics to help marketers understand and reach their target audience based on their lifestyle choices.

Lifestyles, Also Known as ________, Consist of Activities, Interests, and Opinions