When Colgate divides the pre-teens toothpaste group into four segments and offers each one its own toothpaste, they are using ________ segmentation.
A) demographic
B) sociocultural
C) psychological
D) physiological
E) use-related

Question

Quizplus · Accepted Answer

Colgate is segmenting based on age group, which is a demographic variable. They are dividing the pre-teen market into four segments, presumably based on age ranges, and tailoring a different toothpaste product to each segment.

When Colgate Divides the Pre-Teens Toothpaste Group into Four Segments