Consumers' characteristics can be classed as either consumer-intrinsic or consumption-specific. In this context, consumer-intrinsic features stem from the consumer's physical, social, and psychological characteristics. Examples of consumer-intrinsic features include ________.
A) demographics, gender, and benefits sought
B) usage rate, level of involvement, and psychographics
C) personality traits, cultural values, and income
D) education, consumption-specific attitudes, and social class
E) attitudes regarding shopping, awareness of product alternatives, and benefits wanted

Question

Quizplus · Accepted Answer

Consumer-intrinsic features are those that are inherent to the consumer, such as personality traits, cultural values, and income, which are related to their physical, social, and psychological characteristics.

Consumers' Characteristics Can Be Classed as Either Consumer-Intrinsic or Consumption-Specific