An industry can be ranked along a continuum that ranges between _____ at one extreme and ____ at the other.
A) regiocentric, polycentric
B) international, global
C) ethnocentric, regiocentric
D) multidomestic, global

Question

Quizplus · Accepted Answer

The continuum ranges between multidomestic (having decentralized decision-making and tailoring products to local markets) at one extreme and global (having centralized decision-making and standardized products across multiple markets) at the other. Regiocentric, polycentric, international, and ethnocentric do not represent the extremes of this continuum.

An Industry Can Be Ranked Along a Continuum That Ranges