The grand strategy that provides access to new markets for a company while at the same time eliminating competitors is termed:
A) Concentric diversification
B) Horizontal acquisition
C) Vertical acquisition
D) Conglomerate diversification

Question

Quizplus · Accepted Answer

Horizontal acquisition is when a company acquires a competitor operating in the same industry. This allows the acquiring company to eliminate competition and gain access to new markets. Concentric diversification involves diversifying into related industries, vertical acquisition involves acquiring a supplier or distributor, and conglomerate diversification involves diversifying into unrelated industries. These strategies may provide access to new markets but may not necessarily eliminate competitors.

The Grand Strategy That Provides Access to New Markets for a Company