Specific options under the concentration grand strategy include which of the following?
A) Opening additional geographic markets
B) Increasing present customer's rate of usage
C) Developing new products
D) Selling to a differentiated customer

Question

Quizplus · Accepted Answer

Increasing present customer's rate of usage is a specific option under the concentration grand strategy. Opening additional geographic markets, selling to a differentiated customer, and developing new products fall under other grand strategies such as market development, diversification, and product development, respectively.

Specific Options Under the Concentration Grand Strategy Include Which of the Following