What is a reference group?
A) a group or individual that someone pays for advice or counselling on important matters
B) a group to which a person belongs and with which the person feels a sense of identity
C) a group that strongly influences a person's behaviour and social attitudes,regardless of whether that individual is an actual member
D) a group that consists of two or more people who interact frequently and share a common identity

Question

Quizplus · Accepted Answer

A reference group is a group that strongly influences a person's behaviour and social attitudes, regardless of whether that individual is an actual member. It serves as a comparative standard for evaluating one's beliefs and behaviours. A person may be influenced by reference groups such as family, friends, colleagues, or media.

What Is a Reference Group