Greenwald and colleagues (1998,2000)showed that 9 in 10 people took longer to identify pleasant words (e.g.,love,peace,joy)as good when associated with Black rather than White faces.These results illustrate
A)explicit prejudice.
B)explicit stereotyping.
C)implicit attitudes.
D)effortful attitudes.

Question

Quizplus · Accepted Answer

These results demonstrate implicit attitudes, which are unconscious associations between mental representations of concepts and evaluations or judgments. Specifically, the participants' slower response times suggest that they associate positive words less readily with Black faces, indicating an implicit bias. The fact that this bias was not consciously expressed or intentionally manifested by the participants suggests that it is implicit, rather than explicit. Stereotyping involves making assumptions or generalizations about a group, while prejudice involves negative attitudes or feelings toward that group. Effortful attitudes may refer to explicit attitudes or deliberate attempts to regulate or change implicit attitudes, but this concept is not directly relevant to the findings described here.

Greenwald and Colleagues (1998,2000)showed That 9 in 10 People Took