According to the textbook, research on cognitive dissonance teaches a broad and important lesson about how to influence someone else's attitudes.Specifically, if you want people to ____________ the broader value or message behind what you got them to do, then you should use the ____________ amount of incentive or coercion necessary to induce compliance.
A) polarize; smallest
B) polarize; largest
C) internalize; smallest
D) internalize; largest

Question

Quizplus · Accepted Answer

Research on cognitive dissonance suggests that in order to make someone internalize the broader value or message behind what they did, it is best to use the smallest amount of incentive or coercion necessary to induce compliance. Using too much external pressure or reward may lead the person to attribute their compliance solely to the external incentive, rather than internalizing the underlying message or value.

According to the Textbook, Research on Cognitive Dissonance Teaches a Broad