The ____________ component of an attitude consists of the emotional reactions a person has to the attitude object.
A) cognitive
B) affective
C) behavioral
D) knowledge

Question

Quizplus · Accepted Answer

The affective component of an attitude refers to the emotional reactions a person has to the attitude object, which can include feelings such as like, dislike, fear, or excitement. The cognitive component refers to a person's thoughts or beliefs about the object, while the behavioral component refers to the actions or intentions associated with the attitude. Knowledge may be a factor in forming attitudes, but it is not one of the defined components.

The ____________ Component of an Attitude Consists of the Emotional