Desirability refers to
A) performance reporting and scorecarding.
B) attractive packaging choices.
C) characteristics that influence modal selection.
D) ride quality.

Question

Quizplus · Accepted Answer

Desirability is a term used in transportation planning and refers to the characteristics of a mode of transportation that influence its attractiveness to users. Factors that contribute to desirability include speed, cost, convenience, safety, and comfort. This influences modal selection, or the choice between different modes of transportation, such as driving, taking public transit, or walking. Performance reporting and scorecarding, packaging choices, and ride quality may be important considerations for businesses or manufacturers, but they are not directly related to transportation desirability.

Desirability Refers to