Proof points are programs, initiatives, and assets that are planned to provide substance to the strategic position.
Correct Answer:
Verified
Q8: Datsun name was just as strong as
Q9: Maintaining relevance is the battle to stay
Q10: Organizations can increase their likelihood of brand
Q11: manage customer loyalty, organizations will measure loyalty
Q12: Brand awareness does not provide competitive advantages,
Q14: ultimate measure of brand loyalty is that
Q15: three types of brand assets are brand
Q16: The strongest brands often offer emotional benefits.
Q17: Brand identity is a set of current
Q18: Virgin has extended its brand into dozens
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