Strategic intent is a sustained obsession with winning which involves a stretch of the organization and real innovation.

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Strategic intent is a concept introduced by Gary Hamel and C. K. Prahalad in their book "Competing for the Future". It involves a long-term focus on achieving ambitious goals and constantly pushing the boundaries in order to stay ahead of the competition. This requires a combination of vision, creativity, and a willingness to take risks and try new things. Strategic intent is not just about achieving short-term success, but about building a sustainable competitive advantage that will enable the organization to succeed over the long-term.

Strategic Intent Is a Sustained Obsession with Winning Which Involves