In the evolution of OM, its "back office" role was partially a result of firms' extensive focus on marketing and developing new markets.

Name: In the evolution of OM, its "back office" role was partially a result of firms' extensive focus on marketing and developing new markets.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Yes, the extensive focus on marketing and developing new markets led to the emergence of the "back office" role in OM. This allowed firms to streamline their operations and support their marketing efforts.

In the Evolution of OM, Its "Back Office" Role Was