Market segmentation is the division of any market into a subset of customers.
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Q10: Studies that indicated that firms with superior
Q11: For any particular product customer value tends
Q12: One way of gathering information about customers
Q13: Epistemic value is associated with a sense
Q14: The concept of functional value relates to
Q16: The monetary component of perceived value is
Q17: It is estimated that only 15% of
Q18: Net present value discounts the value of
Q19: The only question a small business should
Q20: Small businesses should only produce products and
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