Data gathered through secondary marketing research is different from data gathered through primary marketing research in that secondary data:
A) are for a specific purpose or for a specific project.
B) tend to be more expensive.
C) are customized to meet a company's needs.
D) are fresh, new data.
E) are available to competitors.

Question

Quizplus · Accepted Answer

Secondary data is data that has already been collected and is available to the public, including competitors. It is not fresh or new data and is often less expensive than primary data. Primary data is gathered specifically for a project or purpose and can be customized to meet a company's specific needs.

Data Gathered Through Secondary Marketing Research Is Different from Data