The process of finding a small-but profitable-demand for something and producing a custom-made product for that market is known as:
A) lead marketing.
B) challenge marketing.
C) follower marketing.
D) niche marketing.

Question

Quizplus · Accepted Answer

The process described is known as niche marketing, where a company identifies and targets a small segment of the market with specific needs or preferences, and creates a product or service tailored to meet those unique demands. This approach can be very effective in building customer loyalty and gaining a competitive advantage in a specialized market.

The Process of Finding a Small-But Profitable-Demand for Something and Producing