Watching people is a useful marketing research technique.
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Q45: Employees are not a good source of
Q46: Small firms generally should not attempt to
Q47: Marketing research should be done only by
Q48: A product's benefits are identified and emphasized
Q49: Test marketing a product is a cost-effective
Q51: Packaging can influence customers in making buying
Q52: A marketing mix consists of uncontrollable variables
Q53: The four variables of a marketing mix
Q54: Markup involves adding products that are unrelated
Q55: A uniform marketing strategy is beneficial for
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