Julie had trouble sleeping last night. After two weeks of looking and comparing alternatives, she finally bought an iMac computer. Then she lay awake most of last night worrying about whether she should have purchased a different brand. The term for what Julie is experiencing is:
A)postpurchase jitters.
B)compromise complication.
C)buyer's remorse.
D)commitment insecurity.
E)completion avoidance.

Question

Quizplus · Accepted Answer

Julie is experiencing buyer's remorse, which is a feeling of regret or anxiety that a customer experiences after making a purchase. She is worrying about whether she made the right choice and whether she should have purchased a different brand. The other options are not applicable in this scenario.

Julie Had Trouble Sleeping Last Night