After important decisions, buyers may feel a little insecure about whether the choice was a wise one. This insecurity is called:
A)postpurchase dissonance.
B)regret at leisure.
C)prisoner's dilemma.
D)buyer's apology.
E)the inequity of choices.

Question

Quizplus · Accepted Answer

Postpurchase dissonance is the feeling of anxiety or insecurity that a buyer may experience after making an important purchase decision. This occurs when the buyer is unsure whether they have made the right choice or not, and can lead to regret or dissatisfaction with the purchase. It is an important concept for marketers to understand, as they can take steps to reduce postpurchase dissonance by providing reassurance and support to the buyer.

After Important Decisions, Buyers May Feel a Little Insecure About