Caesar salad dressing made correctly contains raw eggs, but fear of salmonella poisoning forced many restaurants to use an inferior tasting bottled dressing on their Caesar salads. Davidson has developed a process for pasteurizing eggs on a large-scale basis. The pasteurization of eggs is a complicated process that took years to perfect. Because Davidson developed the process and will share it with poultry farmers, the company would be classified as a:
A)competitive partner.
B)marketing niche company.
C)lead user.
D)power marketer.
E)market guru.

Question

Quizplus · Accepted Answer

Davidson's ability to develop and share a new process for pasteurizing eggs on a large-scale basis indicates that they are a lead user, meaning they are an innovative company who has developed a solution to a problem and can share that solution with others in the industry. This sets them apart from the other options presented, as they are not simply a competitive partner, marketing niche company, power marketer, or market guru.

Caesar Salad Dressing Made Correctly Contains Raw Eggs, but Fear