Bobbi is creating a _____ system to identify opportunities for cost reduction,greater efficiency,and other mutual benefits with her vendors.
A) lifetime customer value
B) customer relationship management
C) supplier relationship management
D) corporate relational marketing
E) vertical vendor analysis

Question

Quizplus · Accepted Answer

The system Bobbi is creating is focused on managing and improving relationships with her vendors, which is the purpose of supplier relationship management (SRM). This involves identifying opportunities for cost reduction, increased efficiency, and other mutual benefits through collaborative efforts with vendors. Lifetime customer value (A) and customer relationship management (B) are relevant concepts but not directly related to this scenario. Corporate relational marketing (D) and vertical vendor analysis (E) are not commonly used terms in relation to supply chain management.

Bobbi Is Creating a _____ System to Identify Opportunities for Cost