The key to the development of successful, long-term customer relationships is:
A)the existence of trust between the two parties.
B)the availability of resources.
C)an innovative idea.
D)similarity of mission statements.
E)similarity of organizational structures.

Question

Quizplus · Accepted Answer

Trust is essential for building strong and long-term customer relationships as it establishes a foundation of honesty, reliability, and consistent communication between the two parties. Without trust, customers may not have confidence in a company's products or services, resulting in lost business opportunities. Resources, innovative ideas, mission statements, and organizational structures are important factors, but trust is the key driver behind successful customer relationships.

The Key to the Development of Successful, Long-Term Customer Relationships