For the customer, _____ is the critical issue in a market exchange.
A)price
B)product novelty
C)profit
D)promotion
E)distribution

Question

Quizplus · Accepted Answer

Price is usually the most critical issue for customers in a market exchange. Customers want to know that they are getting a fair price for the product or service they are purchasing. Other factors such as product novelty, profit, promotion, and distribution may also be important, but they are generally secondary to price.

For the Customer, _____ Is the Critical Issue in a Market