While limited in terms of what kind of information can be determined, large-scale market surveys:
A) can be quite expensive.
B) can be relatively inexpensive.
C) can easily be undertaken by small businesses.
D) are vastly superior to regression analysis using historical data.
E) are vastly superior to smaller-scale market surveys.

Question

Quizplus · Accepted Answer

Large-scale market surveys can be quite expensive because of the need to collect and analyze data from a large sample size. This cost can be a barrier for small businesses or organizations with limited budgets.

While Limited in Terms of What Kind of Information Can